Specialist, Media Relations

Company Description

The Media Relations Specialist is responsible for supporting national and globally relevant earned outcomes from within the World of Red Bull, targeting identified priority US publications. They will select the relevant content, distribution tactics, and fitting messages/topics to be communicated to media and consumers. Moreover, they are a correspondent for RBNA Media Network in New York, identifying story angles with national and global earned media potential. They will also work in tandem with the Region and Network Communication Managers to uplevel content and stories for earned media impact nationally and globally. They will have the right combination of editorial story identification and media pitching experience, a strong network of relevant media contacts (U.S.), excellent project and time management skills, and strong partnership management skills to contribute to the overall strategic objectives of the RBNA Media Network.

Job Description

GENERATE EARNED MEDIA OUTCOME

Identify local and national media opportunities and associated pitches for Culture, Sports, and Brand programs.

Create breakthrough buzzworthy PR moments and activations to promote coverage of Red Bull essential messaging.

Update and manage media lists, project plans, and coverage trackers.

Build relationships with local and national media.

COMMUNICATIONS PLANNING

Collaborate with team members on Communications plans.

Oversee accurate representation of the Red Bull brand in all earned media activations.

Measure outcome using analytic tools and report results to all contributors.

Qualifications

2+ years of PR / Communications experience marketing high-profile brands or agency account management.

Managed different projects at different delivery stages while meeting all project goals on time and within budget.

Plan, prioritize, and project management competencies

Must have a valid US Drivers License

Additional Information

The base salary range for this position is $87,509 to 96,720 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO &amp Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.