Manager Brand Marketing Strategy (Remote)
Apply Here Job Description :
General Summary
DSW is looking for a talented creative, analytical, and results-oriented Brand Strategy Manager to develop and champion strategic marketing campaigns. This position is responsible for managing seasonal and key initiative-based marketing strategies, including gathering data from a variety of sources, synthesizing insights, developing integrated marketing strategies and leading cross functional partners for seamless execution. The Brand Strategy Manager will be a critical thinker who is creatively curious, has an instinct for brand storytelling, and a well-informed strategic marketing POV to drive business results. This role reports directly to the Senior Manager, Brand Strategy and will lead a team of Brand Strategy Specialists.
Reports to:
Sr. Manager, Marketing Strategy
Essential Duties and Responsibilities:
- Compile industry trends, competitive patterning, consumer insights, business performance, and market results, extracting key insights to develop and influence marketing strategy
- Develop integrated seasonal marketing strategies and campaigns, which are grounded in insights, consistent with the brand positioning, meet brand objectives and effectively build the brand
- Monitor and analyze the effectiveness of internal campaign performance and external brand competition, pulling out insights and utilizing learnings to impact future strategy
- Partner closely with Creative team to develop campaign concepts, collaborating together on positioning, voice, and look/feel to align back to strategy
Present seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skills
- Partner with marketing organization and channel owners to activate seasonal and initiative-based marketing plans, influencing tactical planning and ensuring strategy comes to life effectively
- Assist in the development of seasonal content strategy and management of seasonal Go To Market calendar
Required Skills:
- Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tactics
- Visual thinker with ability to synthesize learnings into clearly digestible visual formats
- Highly organized and detailed-oriented must possess ability to work independently and self-start with minimal direction at times
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
- Strong collaboration & communication skills as this role works with many cross-functional partners must have the ability to build and cultivate relationships and influence across all levels of the organization
- Strong oral, written, and visual communication skills with deep experience in presentation development and storytelling proficient in Microsoft PowerPoint
- Must have customer-first approach with ability to leverage customer insights to make decisions and guide strategy
- Must possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets proficient in Microsoft Excel
Experience:
- 6+ years of experience working in a Marketing function with a focus on strategy, with 2+ years of experience leading and developing internal talent
Preferred Qualifications:
- Experience in brand marketing strategy
- Experience leading and influencing cross-functional teams to develop campaigns and drive business results
- Experience building Powerpoint presentations and storytelling to large audiences, including at the leadership level
- Retail experience preferred
Education:
- Bachelors degree in marketing or related field
